Jeju Peace Institute

To boost its mass media public diplomacy, Korea needs to take the following strategic approaches: First, domestic media-related agencies and organizations need to establish governance that can maximize the synergy effects through balanced cooperation. Second, Korea needs to provide full support to foreign journalists so that they can cover the reality of Korea accurately and extensively as part of efforts to promote communication between Koreans and foreigners and deepen understanding between them. Third, Korea needs to discuss actively the idea of building a Korea-China-Japan joint TV station in Korea the gateway to Northeast Asia with China and Japan and promote the idea effectively. Fourth, as one of the world’s strongest middle powers, Korea needs to promote the establishment of a world-class 24-hour English news TV channel in the country given the world’s mega trends. Fifth, Korea needs to boost its efforts to present truths through the continued verification of facts, lest citizens’ voices become distorted or biased on social media. Contents I. Identification of Issues II. Theoretical Reviews of Media Public Diplomacy III. Current State and Tasks of Korea’s Media Public Diplomacy IV. The Current State of Overseas Media Public Diplomacy and its Implications for Korea V. Ways to Enhance Korea’s Media Public Diplomacy VI. Conclusions